Full-service SEO agency with AI/GEO practice · Brooklyn, New York
Enterprise SEO and content strategy agency, founded 2014, publishing the "Relevance Engineering" framework for AI search visibility.
Founded by Michael King (Search Engine Land Marketer of the Year). The "Relevance Engineering" framework was formally published in 2025, though AI Overviews content on their blog dates back to late 2023.
Best for: Enterprise and funded scale-ups with technically complex sites.
iPullRank's decade-plus head start (founded 2014) shows most clearly in its client list — Target, Adidas, American Express, Nordstrom, and CVS are the kind of Fortune 100 names most agencies in this space only gesture toward. The published case studies go further too, attaching real dollar figures ($2.4B in incremental revenue on one financial-services case, $290M on an ecommerce case) instead of the vaguer "improved visibility" language common elsewhere. Where the fit narrows: reviewers note the agency leans enterprise and technical rather than B2B-SaaS-native, and its Relevance Engineering framework is built around information-retrieval depth — embeddings, query fan-out, passage retrieval — more than pipeline-attribution storytelling for a board deck.
Good fit if
Less so if
Source: agency's own published framework and technical blog content.
Sources: agency's own published case studies (named clients, verifiable claims) plus third-party agency reviews.
Published "AI Search Manual" — a full guide covering Relevance Engineering with a glossary, reporting templates, and prompt recipes for GEO testing. Founder Mike King is a frequent Search Engine Land contributor and organizes the "SEO Week" industry event.
Source: agency's own published research and public speaking record.
Praised for expertise and results-driven approach, and for integrating recommendations into existing marketing efforts.
— Sr. Manager, Digital Strategy and Experiences, American Express OPEN
Described as not priced for everyone, but a strong fit for companies serious about growing enterprise search visibility.
— Zyppy company directory listing, 2026
No aggregated third-party review-platform score (Clutch, G2) found — a Clutch profile exists, but no visible review count.
Website & contact checked
Reviewed Jul 2026
Team size not consistently confirmed
Third-party sources range from 15 to 50 employees
AI SEO service confirmed
Relevance Engineering published as a named practice
Case studies reviewed
Named clients, specific dollar-figure results
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